Choosing a domain
The extension is the ending after the name, such as .uk, .com or .shop. Choose one that fits the audience, organisation and long-term use rather than expecting an automatic search-ranking advantage.
AudienceCountry or global reach.
TrustUse an ending people recognise.
Rules and priceCheck before ordering.
Extension types
Country-code domains such as .uk can signal a national audience and may have local rules. Generic domains such as .com, .org and newer descriptive endings are not tied to one country unless their registry says otherwise.
Decision checklist
Search visibility
Google says ordinary generic TLDs do not receive a ranking preference. A relevant country-code domain can provide a geographic signal, but useful content and a sound website remain essential.
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