Choosing a domain
A strong domain is easy to say, type and remember. It should fit the project now while remaining useful if the business, audience or services grow.
Easy to communicateShort and spellable.
DistinctiveAvoid confusing brands.
Built to retainReview renewal pricing.
The wording
Avoid unnecessary hyphens, ambiguous spelling and strings of numbers. Say it aloud, type it on a phone and check how it looks as an email address.
The extension
.co.uk and .uk signal a UK focus, while other extensions may suit international or specialist projects. Compare both first-term and renewal prices.
Before ordering
Domain availability does not grant trademark rights. Search for confusingly similar organisations and social handles, and seek legal advice where brand ownership could be disputed.
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