Domain strategy
Choose a domain people can recognise, remember and trust. A relevant word can explain the business, but exact-match keywords do not replace useful content or create guaranteed rankings.
Clear purposeMake the name understandable.
Distinctive brandBe memorable among competitors.
Build trustUse a familiar, appropriate extension.
Start with people
Prefer one obvious spelling, avoid awkward punctuation and test how the name sounds aloud. A strong brand can be more valuable than a generic phrase shared by many competitors.
Search impact
Google recommends choosing what is best for the business. Keywords in a domain or URL are not a shortcut to useful content, reputable links, good performance and a satisfying visitor experience.
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